Tesla doesn't pay for traditional advertising, which appears to be a marketing gimmick (or Musk's humor). They created several products to attract attention. All of these products fall short of Tesla's emission reduction mission, but that doesn't stop the company from having fun. In fact, emissions definitely increase when using these products.
In April 2018, Elon Musk posted on Twitter a series of images of Tesquila bottles (Tesla + Tequila), as well as a series of captions he wrote that read.
Musk had fun with his critics.
Unfortunately, this product never made it to the public due to regulatory issues.
Also in 2018, Tesla produced and sold a $1,500 surfboard. The surfboards were available in black and red and featured the company logo on the front and back. The company partnered with a small surfboard manufacturer and produced only about 200 goggles, after which production ceased.
Technically, this product was manufactured and sold to Elon Musk's drilling company.
The flamethrower is not having caused some controversy about safety, this is certainly an interesting product; for $600, buyers can shoot a fireball over 15 meters away. Again, this product has generated several reactions due to safety issues.
In another joke with the critics, Tesla introduced the shorts in 2020. By now, you may have begun to notice Musk's walking humor. Shortly after Tesla's share price rose from $300 to $1,500 in just one year, the shorts went on sale.
What do you think of them? With these strange products, Tesla and Tesla's core product range has definitely captured the attention of the world.
Come to think of it, other car manufacturers spend millions of dollars on TV and radio ads, but Tesla hasn't spent a dime. And yet, somehow, Tesla is the most talked about car company. Maybe it's their new electric vehicle technology or a custom product line.
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